PRIVATE LABEL OPERATORS

Challenge: A company's brand serves as it's identity, crucial for establishing a competitive edge when paired with a robust strategy. It communicates a level of quality and expectations that evoke emotional responses from consumers. Dealers, distributors, and garage door OEMs often rely on their brand to distinguish their products in the marketplace. Implementing private label programs requires significant coordination and investment, which can disrupt a manufacturer's opreations and strategic goals, deterring many from pursuing such initiatives. Guardian faced the challenge of balancing customer needs while delivering solutions that foster growth and maintain competitiveness in the market.

Solution: A program was established in which a company can furnish Guardian with details on how its name and logo should appear on one of various operator enclosure options, remotes and packaging. With an initial investment provided for print screens and tooling, plus MOQ of cartons and instruction manuals; an order is placed to our factory for 2000 private label garage door opener units. After delivery of the first 2000 units, the initial tooling investment will be refunded.